Greenbriar partners acquires roost chicken salad & deli
Dallas-based Greenbriar Partners Announces First Acquisition of Roost Chicken Salad & Deli Brand
FOR IMMEDIATE RELEASE
September 9, 2024 (DALLAS, TX) — Dallas-based restaurant incubator Greenbriar Partners announces the acquisition of the Roost Chicken Salad & Deli brand, as well as two locations of The Catch seafood restaurants in Tyler and Longview, in a merger with owner Robert Means. Greenbriar currently owns and operates 4 Rusty Taco locations in the DFW market. This transaction adds two emerging brands to the Greenbriar Partners portfolio.
Greenbriar Partners began as Cupit Management Group (CMG) in 2012. Founded by CEO Conner Cupit, CMG quickly established Greenbriar Restaurant Holdings as the operating entity for its first restaurant project. This summer, Cupit transitioned CMG into Greenbriar Partners, bringing in industry veteran Tommy Lee as CFO and Private Equity professional Chris Gladden as CSO. The two joined Greenbriar as partners to greatly accelerate its capabilities and scope of services. In a very short time, Greenbriar has been engaged by numerous brands to provide premier management consulting and development services, along with its newly added acquisitions division.
Prior to the Roost acquisition, Greenbriar was a consulting partner with the Roost brand, collaborating on every aspect of the business. They plan to expand Roost locations throughout East Texas and beyond, beginning with their first new location in Athens, TX. Roost owner Robert Means will stay on as a partner with Greenbriar.
“I am very excited to not only announce the formation of Greenbriar Partners, but also the acquisition of the Roost brand,” said Greenbriar CEO, Conner Cupit. “We look forward to not only growing Roost’s footprint in the East Texas market, but to also continue our work with our other emerging restaurant brands.”
About Roost Chicken Salad & Deli
Roost Chicken Salad & Deli offers a variety of breakfast, sandwich, soup, and salad options, and of course, the best chicken salad in East Texas. Roost locations are currently open in Longview, Lufkin and New Braunfels.
About Greenbriar Partners
Greenbriar’s success is built on a foundation of quality, integrity, and innovation. Specializing in restaurant consulting, development, and acquisitions, Greenbriar Partners takes pride in their unique ability to balance not only each and every client’s business, but also their brand. With a keen focus on strategic acquisitions and expert guidance, the firm is empowering restaurant brands to thrive and grow across a variety of segments within the fast causal space.